Marketing (BMI3C)

Course Type: College

Credit Value: 1.0

Prerequisite: None

Curriculum Policy Document: Marketing: Goods, Services, Events, Grade 11, College Preparation

Department: Business Studies

Course Developer: KAI Global School

Development Date: 2022-2023

Course Description:

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan

for a product of their choice.