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| Global School. Educational Innovation

| BSID 882692

Marketing (BMI3C-3M)

Course Code

BMI3C-3M

Location

Ottawa - Ontario - Canada

+500 students approved this course

About the course

This course covers the fundamentals of product marketing, which includes the promotion of goods, services, and events. Students will investigate how consumer purchasing habits are influenced by trends, issues, global economic changes, and information technology. Students will conduct marketing research, create marketing strategies, and create a marketing plan for a product of their choice. Curriculum Policy Document:Business, The Ontario Curriculum, Grades 11 and 12, 2007

Overrall expectations

By the end of the course you will:

Marketing Fundamentals

By the end of this course, students will:

  •  Describe the process by which goods and services are exchanged;
  • Explain how marketing influences consumers and competition;
  • Demonstrate an understanding of the importance of marketing research to a business
    and how information technology can be used to obtain and analyse marketing-related
    information;
  • Analyse marketing strategies used by organizations in the not-for-profit sector;
  • Compare the factors that influence marketing methods and activities in the global economy.
The Marketing Mix

By the end of this course, students will:

  •  Explain the stages of product development;
  • Explain the factors involved in the pricing of goods, services, and events;
  • Compare a variety of distribution strategies and the logistics associated with them;
  • Demonstrate an understanding of the strategies involved in the promotion of goods,
    services, and events.
Trends In Marketing

By the end of this course, students will:

  •  Explain the effects of new information technologies on marketing strategies and consumer trends;
  •  Identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
  • Demonstrate an understanding of the potential for participation in the global marketplace;
  • Summarize, on the basis of computer research, career pathways in marketing.
The Marketing Plan

By the end of this course, students will:

  •  Explain the process of developing a marketing plan;
  • Develop a marketing plan for a good, service, or event;
  • Analyse the uses of a marketing plan.

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