Marketing (BMI3C-3M)

By the end of this course, students will:

•  Describe the process by which goods and services are exchanged;
• Explain how marketing influences consumers and competition;
• Demonstrate an understanding of the importance of marketing research to a business
  and how information technology can be used to obtain and analyse marketing-related
  information;
• Analyse marketing strategies used by organizations in the not-for-profit sector;
• Compare the factors that influence marketing methods and activities in the global economy.

By the end of this course, students will:

•  Explain the stages of product development;
• Explain the factors involved in the pricing of goods, services, and events;
• Compare a variety of distribution strategies and the logistics associated with them;
• Demonstrate an understanding of the strategies involved in the promotion of goods,
  services, and events.

By the end of this course, students will:

•  Explain the effects of new information technologies on marketing strategies and consumer trends;
•  Identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
• Demonstrate an understanding of the potential for participation in the global marketplace;
• Summarize, on the basis of computer research, career pathways in marketing.

By the end of this course, students will:

•  Explain the process of developing a marketing plan;
• Develop a marketing plan for a good, service, or event;
• Analyse the uses of a marketing plan.